How do you stand out in the crowd and keep repeat business and new prospects ringing your bell? Beyond the tried and true farming methods and pop-by's with past clients, you need to be equated with value that stands the test of time and the droves of competition.
Do you remember the movie the Joy Luck Club? Do you recall the four women gathered round the mahjong table discussing stories of their journeys to America? The common thread that wove through their friendships was the refuge they sought in our great country, where they believed they could find the best quality of life.
They felt this land was full of opportunities for the best quality experiences.
You can give your clients best quality experiences. Your key to Three (re) peat success is to ditch any tickets to coach seats you are holding onto. Your clients should feel like they are taking their real estate ride in First Class. You are their captain and it's your job to make them feel comfortable and pleased with their choice before, during and after takeoff.
Here's how:
First- Take a hard look at your Business Model. Have you created a niche that is a category of its own? If you want to remain a 
one stop shop you will need a team behind you. If you aren't part of a team of specialists, you and your clients will be better served by finding your strengths and filling a need in your marketplace that no one has cornered and sealed as their own. Find it, create it, build it and own it. I truly believe that these niches will make the hearty rise and the weak fail. As real estate is local, expertise is invaluable.
Second- Evaluate your bedside manner. Customer service is one of the best vitamins out there to ensure your longevity and reverse the damage others have caused.
Father time cannot stay the course if his digital dial runs out of engergizer bunny juice. The same is true with your patience level for real estate buyers and homeowners. With all of the contradicting news in the mix, wouldn't you feel a little bi-polar trying to make a real estate decision these days?
Third- Keep two good teams at all times. The first is a pre-closing team. Attorneys, home inspectors, mortgage brokers, appraisers. They help keep you on your A game so you can hit the ball out of the park every time.
The second is your post closing team. These are your partners who handle homeownership aftercare. Carpenters, plumbers, landscapers, pest exterminators, carpet cleaners, housekeeping services. Your clients are going to need these folks at some point during their homeownership and your partnership with the best locals will make you a lasting image in their minds.
Have a recommended page on your website. Invite these professionals to be guest contributers on your blog, even if you have to interview them to get their two cents. Include their expertise in your newsletters and special promos. Watch your efforts multiply as they plug your business to their sphere.
Work the system and watch the results pay off. Get ready for real estate stardom and three (re)peat success.
