Real Estate Marketing Drips: November 2009

How to use Diigo to Organize your ActiveRain Blog Bookmarks

ActiveRain has a great feature called blog bookmarks where you can bookmark a post on the ActiveRain platform and return to it later to read.  Bookmarking is a wonderful tool, but unless you have something in place to help you to come back to that bookmark the chances are that post that you thought had so much useful information will sit and collect dust.

There is a solution and it's called Diigo. 

 

Here's how to use Diigo to Organize your ActiveRain Blog Bookmarks.

 

1.  Download the Diigo Toolbar

 

Download the Diigo Toolbar

 

The toolbar will be installed on your Firefox Browser and give you easy one click options.

 

2.  Log into ActiveRain and go to your blog bookmarks page

 

Blog Bookmarks

 

Once you are in your blog bookmarks, right click your mouse and choose "open link in new tab". 

Now you can go to the blog post, read it, highlight it and add sticky notes/annotate the post before you save it to your Diigo account.

 

3. Save your notes in your Diigo account.

Once you are done annnotating the post you can save your annotations and highlights by using the one click save option in Diigo, tagging the post, and then hitting saved. Your annotated bookmark can be public for the Diigo community or you can mark your notes as private.

 

Highlight the post in Diigo and add sticky notes

You will be able to create a library inside Diigo of your saved links, annotations and notes for your use and reference.  You can also invite people to view your notes or create a group inside of Diigo to share within the community itself.

If you are not ready to read the article/blog post you are on you can save it and mark it as read in your Diigo library.  You can also upload other documents on the web, like PDF's.

 

4.  Use the other options to help your content creation on the web

 

Diigo options

 

Diigo allows you to take snapshots of the pages you are bookmarking, you can twitter your annotated pages, and you can even blog articles or blog posts you have read and saved as bookmarks.

Blog your Diigo bookmarks

 

Diigo currently supports WordPress Blog, Blogger Blog, LiveJournal Blog, Typepad Blog, Movable Type Blog, Windows Live Space, Drupal Blog.

 

Before you reach for your blog bookmark button after you have read a post that you know you want to visit again, consider using the Diigo bookmarking tool.   This way you can highlight, annotate, save, send, share, collaborate, create reports, or even a slideshow all from one FREE simple platform that is accessible from any computer and now even from your IPhone.

I have included a video that shows the ease and power of Diigo.

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Diigo V4: Research ~ annotate, archive, organize from diigobuzz on Vimeo.

I hope that after you read this post you make it simpler on yourself and download Diigo.

 

UPDATE:  If you are a staunch IE user and are not into Firefox, you can download a similar tool, WebNotes.net.  The Personal version is FREE.  I use both Webnotes and Diigo and like both.

You may find Webnotes to have less of a learning curve.


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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.

 

Week of 11/23/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

Week of 11/23/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

  • Troubling Rise of Facebook's Top Gaming Company
If you're on Facebook you are most likely familiar with Farmville, a popular social networking game on the Facebook platform.  What you may not have known is the ways that Farmville is able to make revenue.  This article really makes you think about the "phenomenon of free".  Eventually free has to cost someone something.  Is it better to have free hidden behind the curtains or unveil free upfront and pay for value in exchange?

If you enjoyed this article, I would ask that you visit an older post that I wrote on the topic of free, "The Internet, Welfare and the Age of Entitlement" and share your thoughts on the subject of free.
  • Measuring Engagement of the Social Web: '07-'09

Ilya Grigorik blogs about Postrank's analysis of the engagement of blog readers on the worldwide web.  The study's findings include statistics that find conversations about content happening "off property" on popular social sharing communities and networks like Twitter, Facebook, and Digg.  The popularity of social sharing allows a blogger's content to have a more substantial shelf life than back in '07.

It is clear that a blogger should syndicate and leverage the communities that exist online in order to gain traffic and readership.  When you syndicate your blog's content it's important to make an effort to become actively involved in the conversation that ensues.

Postrank has a great slideshare presentation that summarizes the study's findings and that I have included here.

 

 

  • Anxiety Index Quartertly:  The Best Brand Responses to the Recession
    JWT Anxiety Index "Brand Answers for an Anxious World" reports the findings of a year long survey on consumer responses to various brands' marketing campaigns during the recession.  Fill out a simple form and you will have access to their third Anxiety Index Quarterly Report that lists the top 10 brand findings with explanations on why the brands they've chosen are remarkable in their actions, offerings, and response via marketing during the recession. 

    One company mentioned is AMEX and the popularity of their social network,OpenForum and their Shine A Light competition aimed to help small business owners.
    This is a great read and well worth the few minutes you will spend filling out the form to gain access to the study.  It might spark some inspiring thoughts on how you can generate responsible and thoughtful marketing campaigns and online offerings for your real estate business during tough economic times.

    • The Most Useful Marketing Posts About Facebook November 2009

     

    A really impressive list of blog posts about Facebook gathered from Who's Blogging What.  If you are marketing your services on Facebook this is a must read.  Who's Blogging What has gathered posts on topics covering enhancements to your Facebook Fan Page, drawing a community to your Facebook Fan Page, and how to configure your Facebook Fan Page among many others. 

    While there are standard resources in the list like Mashable, All About Facebook, and DuctTape Marketing, I found a few new resources to bookmark and add to my RSS Reader.

     

    • What Small Business Website Owners Need to Know About Page Speed

     A great post from SearchEngineWatch.com's Carrie Hill on Google's new upcoming Ranking Factor

    Hill discusses her findings after using Google's Speed Checking tool.  She emphasizes the and the importance of having a webmaster tweak and test your website and make the necessary adjustments for speedy website surfing.

    Testing and improving your site for speed is an important "to do" before the holidays are over.


    Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies is a weekly online newsletter provided by Rebecca D. Levinson, Real Estate Marketing Consultant. If you like what your reading follow Blogging In The Rain on Facebook.

     

35 Places to List your Real Estate Business Online for Local Search

 

35 Places to List your Real Estate Business Online for Local Search

 

  1. BestofCitySearch- Nominate and vote for local businesses. Free
  2. BestoftheWeb Local- Business Listing allows contact information, hours of operation, consumer reviews, about us.  Free
  3. CitySearch- Directory of local services.  Can create ads and set a budget.  Citysearch has a Mobile App for IPhone, a mobile app forBlackberry, and Palm Pre.- PAID Set a Budget.
  4.  
  5. CitySquares.com-  List your Business profile.  Free
  6. Dex Knows- Local Search Listing- Paid
  7. DiscoverourTown- Lists local businesses and city facts. Free
  8. elocallisting-Optimized local business search marketing campaigns- Paid subscription fees.  Need to register for information.
  9. GenieKnows- Business Directory.  Free
  10. Geofollow-Location based twitter directory.  Free
  11. GetFave.com- Register your business listing, add maps, video, content.  Free
  12. Google Local Business Center- List your business on Google maps and add photos and video- Free
  13. Hotfrog- U.S. Online Business Directory.  Free
  14. iBegin.com- Business listings for Canada and the U.S.; Geocoding.- Free
  15. Insider Pages- Register your business listing.  Free
  16. Kudzu- Basic profile listing is free includes all contact information, link to website, hours of operation, and can respond to reviews. 
  17. Judy's Book- Contact to be part of Beta Group under Partners. 
  18. JustRealEstate.org- Contact for a business lising.  Paid
  19. Local.com- Local Directory of Businesses.-Free
  20. Local Tweeps- Zipcode Level Twitter Directory.  Free
  21. Matchpoint.com- Submit your business listing and respond to RFP's.  Receive Leads with Call Tracking and Management.-Free
  22. Merchant Circle-  List your business, add a blog, description, create coupons, network with local businesses, answer questions from consumers.  Free
  23. Metrobot- Submit a business listing.  Free
  24. Mojopages- Business listings for free with notification of user reviews and can also invite customers to review.  Free
  25. SeekOn- Submit site for a business listing.  Free
  26. Switchboard.com- Powered by Superpages.com.  Business listings.  Free
  27. Topix- Single city business listings are free.  Free
  28. Trulia- Real Estate Listing Directory- List your real estate business, services, listings, local profile. Trulia pro accounts $19-$79/month
  29. Twellowhood- Local Twitter Directory.  Free
  30. Tyloon- Business Listings for Free.  Free
  31. YellowBot- Local Search Site with user reviews.  Free
  32. Weblocal.ca- Canadian local search site with user reviews and video upload.  $199 signup fee and $89monthly fee
  33. Yelp- Reputation Management by user reviews.  List your business.  Recommend other local businesses.  Free
  34. Zillow- Register your local business.  Free
  35. ZoomInfo- Create your business profile and have people find you for new business opportunities.  You can also register here to be notified when you can list your company...an upcoming ZoomInfo feature.  Free

 

If you enjoyed this post then check out,

An Offering for Your Real Estate Marketing Toolkit:  45 Blog Directories

 

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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.

 

5 Real Estate Take-Aways from PubCon Vegas 2009- Matt Cutts on "What Has Google Done for Users Lately?"

5 Real Estate Take-Aways from PubCon Vegas 2009- Matt Cutts on "What Has Google Done for Users Lately?"


One of the best sessions I attended at PubCon 2009 Las Vegas was Search Engines and Webmasters-The Smackdown.  It was a session featuring Matt Cutts of Google and Nathan Buggia of Bing discussing their views of search and their companies unique offerings in the search space.  I was very interested in Buggia's confirmation that Bing is committed to capturing 51% of the search space and the reaction from SEO professionals in the room which seemed happy for the competition. 

My main takeaways from the session were from Cutt's presentation on "What Has Google Done For Users Lately?" as it is the search engine that currently has 66.1% share of searches in the U.S

Matt Cutts ran down a list of at least 10-12 Google offerings, but I am going to pare it down to those tools I believe most pertinent to individual real estate professionals and real estate companies.


Here are my 5 real estate take-aways from Pubcon Vegas 2009- Matt Cutts on What Has Google Done for you Lately?

 

1.  Google Chrome- This is Google's browser offering.  I have it installed on my desktop and though I still prefer Firefox, I like Chrome when speed is a necessity.

I use Google Chrome when I need to search through several websites.


2.  Google Wave- A new way to collaborate and make better sense of the increasing inefficiency of email by communicating in real time.  I am just jumping into Wave now, but Cheryl Johnson has been posting on Wave and is great at giving clear, easy to follow tech tutorials.

3.  Google Social Search-Taps into the power of your network to keep track of what they are doing, researching, reading, and posting online.  One really cool bonus is if you do opt to try social search you can search by your name or business to find information on the last time Google Indexed your stuff. Cutts recommended this over the popular search using "site:____".  I logged into social search and found it be very useful for just this feature alone.  If you do not want people to see what websites you have searched at any moment you can log out.


4.  Google Speed Test- Please take note this one is important.  The update for Google's Algorithms, Caffeine, will be coming after the Holidays.  Cutts said in the session at PubCon that the speed of your website might be an important factor in this update (hint,hint) because search users care about speed.  Of the 200 factors that Google uses to index and rank for SERP (Search Engine Results Pages) Speed isn't currently a factor.  You can test your website's speed with Google's Speed Test. 

Don't forget to test the speed of your blog too.

5.  Google Dashboard- I'm gonna wrap with this one.  When Cutts asked the question "How many people feel concerned about all of the information Google has on them?" a good 50% of the audience's hands went up including mine along with a laugh at the results and the question. 

Here is one example. If you've ever used Gmail you will notice that the ads that show up on the right hand side have to do directly with the content in the body of your emails.  If you want to know what information Google has been collecting on you Google has created a dashboard.  It was more than interesting to see this information and I will be checking out my dashboard weekly now.

As a side note, Chris Olsen's post, "Google Godzilla-Sized Eyeballs Will Soon be 360x360x360" discusses the increasing allure and possible bait of the worldwide web with its leader Google.  It's a good read and topic for discussion.

The release of your information on the Internet should at some point give you pause for thought.


Here is a copy of Matt Cutts full presentation from PubCon Vegas 2009.

 

 

 

If you enjoyed this post then check out another PubCon Lesson,

Lessons from PubCon Vegas 2009:  It's Time to Think About Local Search and How You Can Make an Impact Online

 

 

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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.

 

Week of 11/16/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

Week of 11/16/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies


  • Create and Manage a Team-Authored Blog:  8 Steps to Reap SEO Gains
Subscribe to a free trial to Marketing SHERPA to read this article with great tips on how to create and manage a team authored blog.  Team authored blogs make sense for real estate professionals who have time constraints and who want to add a level of depth to their content by adding the written works of ancillary service providers.  A team authored blog also provides an opportunity to network with local businesses and offer them the opportunity to contribute local information to your blog. 

The article discusses creating an editorial calendar, keyword lists, creating a goal for your blog, and how to set deadlines for blog posts.

  • 13 Ways to Network Beyond Facebook and Linked In
A blog post on Connectodex on OpenForum about taking your social media marketing beyond two of the biggest social networks.  Jantsch emphasizes the importance of using social networks that have strong connections and interaction to your advantage.  There are five networks listed for small businesses that I believe would be especially valuable to real estate professionals.
  1. Biznik-Online and offline social networking for small businesses.
  2. IncBizNet- Real Estate Broker/Owners for Privately Held Companies can apply for membership to IncBizNet where they can publish blog posts, create free online press releases, write an online business profile, and apply for the Inc 500/5000 fastest growing private companies list.
  3. Sta.rtup.biz- Networking for startup businesses.
  4. BizSugar- A social website to share small business news, tips, videos and strategies.
  5. Entrepreuner Connect- A social site for entrepreneurs to connect and network.
  • 5 Reasons to Use the New Twitter Lists
A blog post from John Jantsch of Duct Tape Marketing that discusses Twitter Lists.  I use a desktop application-Hootsuite- to organize my Twitter handles, streams, and searches, but Jantsch five reasons convinced me of why I should still use lists,
  1. Monitor without following.
  2. One button list follow.
  3. Promote your lists.
  4. Filtered by an expert.
  5. Build a bigger following.

I recommend reading this post in its entirety.  It's a quick and easy read and gets to the point of list building with Twitter
  • The 50 Best Innovations of 2009

Two of these innovations caught my eye on Time Magazine's 50 Best Innovations of 2009 that were in the Web 2.0/Social Media Space

  1. Thru You- Described as "Footage taken on YouTube by amateur musicians and mixed together."  Take a listen to Thru You on YouTube  It's clear that collaboration, passion, and mashups are valued across industries online.
  2. Tweeting with a Purpose- A project pioneered by University of Wisconsin doctoral student Adam Wilson and adviser Justin Williams in whichWilson tweets by thinking via a cap outfitted with electrodes monitoring changes in his brain activity.  For what purpose?  Research for those with locked in syndrome- which "which paralyzes the body, except for the eyes, but leaves the mind alert".  Slow going now at 8 characters vs. the 140 characters twitter allows but can you imagine with further research if Twitter ends up being a vocal outlet for those with Locked-In Syndrome?  Now that's tweeting with a purpose.

  • Exploring Loyalty Programs and Their Many Benefits
An article by Mike Phillips on Website Magazine about creating loyalty programs.  Phillips uses 93XRT Radio Station in Chicago (a radio station I grew up on in High School) as an example of how to create brand loyalty programs and keep visitors on your website through a members only portal.  He emphasizes the two key elements of focusing on the user and focusing on the brand as critical in creating a successful loyalty program.

Think about the concept of SOI and referral business and a loyalty program will make sense for your real estate business.  Phillips keeps reality in check by emphasizing that loyalty programs are not set and forget marketing strategies.  Loyalty programs require maintenance and promotion.  93XRT currently has 12,000 plus Facebook Fans and over 3300 twitter followers.
  • 93XRT Members Only Registration here.
  • 93XRT Facebook Fan Page here.
  • 93XRT Twitter Account here.

Reading this article and touring the links of XRT's digital footprint can't help but make you think about your website offering and digital footprint for past clients who can refer business to you.


Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies is a weekly online newsletter provided by Rebecca D. Levinson, Real Estate Marketing Consultant. If you like what your reading come join my business page on FaceBook.

Subscribe to Blogging In the Rain, A Real Estate Marketing Blog

If you enjoyed this post please check out more freebie online reads and real estate resources,


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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.

 

How to Use the Power of Social Media and Local Businesses to Fuel a Local Charitable Online Marketing Campaign

How to Use the Power of Social Media and Local Businesses to Fuel a Local Charitable Online Marketing Campaign

 

It's the time to pay thanks and what better way for real estate professionals to become actively involved in their communities than to put the power of social media marketing to a charitable use online?  Today I am going to use the GiveNGoble Campaign to illustrate how you can use the power of social media and your local business connections to power a local charitable online marketing campaign.

The Give'n'Gobble Campaign is Sherwood Oregon's annual 5Krun/walk and 10K run on Thanksgiving.  The money and food raised during the run/walk goes to Helping Hands, a local food bank associated with the Oregon Food Bank.  This year they have turned to social media to fuel their donations and WOM(Word of Mouth Marketing) and it has served the campaign well. 

Here is what they did that you can emmulate to drive a local charitable online marketing campaign,

1.  Bought a domain and drove traffic to a designated website for the charity

Give n Gobble website

The website gives all the necessary information about the charity as well as an eye catching left hand side bar with 10 reasons why to participate and photos of the past year's events.  It also includes a sponsor list, a map(would've been nice to see a Google Map also), a lists of sponsors (which are logos that link back to the sponsors websites) a form for volunteers, and a press release section.

I would buy a designated domain.  Domains are pretty cheap to buy these days because domain dealers are currently holding an excessive inventory.  I might even go with a .org instead of a .com. domain.  If you are lacking time and resources to host and create a website,  I would contact a local website provider and ask for a donation.

2.  Used a flickr account to display photos

GivenGobble flickr account

Consumers like visuals and do image search daily.  Adding a flickr account for your charitable online marketing campaign just makes sense.  Make sure to tag photos well and mark your distribution rights accordingly.  Here are 14 other image search engines to consider for your campaign.

 

3.  Created a Facebook Fan Page to drive online awareness and donations

Some of the most effective advertising through Facebook Fan Pages has been as a result of viral GivenGobble on Facebookquizzes, contests,giveaways and strategic campaigns. A Facebook Fan Page should be part of any online charitable marketing campaign.  It should include updates on campaign activities and behind the scenes action shared through notes.  It can include polls on the wall about topics surrounding the campaign.  I would include stats on how the contribution will directly help the charity from past experience if you have those stats or in general if you do not. 

Tap into the viral marketing power of Facebook by reminding visitors to share the page with a friend.  Add the Facebook FanBox to the dedicated website for the charity.



4.  Twittering with a Charitable Purpose

Micro blogging the charitable event before, during and after makes sense.  Create a separate Twitter handle and list it in local twitter directories like Twellow. Geofollow, and localtweeps.  Think about how contributions will serve the goal of the charity and that is how you want to craft your message on your Twitter Page to create an empowering call to action.

GivenGobble on Twitter

The GiveNGobble Twitter Page makes a smart call to action by directing visitors to its Facebook Fan Page.

 

5.  Blog the charitable event before, during, and after it is over

Blog your charitable event before, during, and after it's over.  The blog should be built into the designated website to increase search engine rankings for your targeted keywords.  Include links to the blog in blog directories and pertinent web pages.

Give n Gobble Blog

Invite guest bloggers who are either sponsors, volunteers or participants of the event. 

 

Here's a few things I would add to the online marketing campaign mix

  • Radio-If you have an Internet radio show include 3 spots for the event- Before to build awareness, the day of to kick start the even, and after to discuss the results.
  • Video-Launch a YouTube channel for the event OR include videos of the event on your YouTube Channel.
  • Generational Marketing-Advertise the event through online resources where you can get volunteers like college websites. 
  • Document Sharing- Include any marketing brochures or applications on document sharing websites likeDocStoc andScribd.
  • Business Branding-Give your real estate business some credit by including a link on the charitable website/blog to your website or at the very least a business citation.  You will get some natural business branding by writing a press release and in return getting mentions in local and possibly national news.
  • Savvy Linking- Create buttons for sponsor, volunteers, contributors, to put on their website that will link back to the charitable website. 

Don't forget that a key to success of this type of campaign will be to partner up with local businesses.  Pop by in person or call them on the phone to get their assistance and their support.

It might be a bit late to ramp up a charitable online marketing plan like this in time for Thanksgiving, but Christmas is still a month away and there are charities all year round.  You don't have to wait for a holiday to get buzz going and give thanks by helping others. 

You can use the power of social media and local businesses to fuel a local charitable online marketing campaign anytime.

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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.


If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.


Lessons from PubCon Vegas 2009: It's Time to Think About Local Search and How You Can Make an Impact Online

One of my favorite sessions at PubCon Vegas 2009 was the Local Search and Mobile Optimization session.  I have been following local search for the past five years from a marketing angle.  Quite awhile ago I realized that the SEM field would have to address the needs of consumers.  Consumers want to research and have a need to find local vendors online.

The local online space is fascinating because it's a space where the national players can be beat.  Here's a few tips to getting it done in the local search space courtesy of Pubcon Vegas 2009,

  • Local business professionals can use national platforms to promote their brands, products, businesses, services and interact with consumers by leveraging their online business profiles,optimizing them, and getting links.  Do you have profiles on MerchantCircleCitySearch,Local.com,TrueLocal,Yellowbot,Yelp,hotfrog.com,, Trulia,your city directory or BBB? 

A good time to do that is now.

  • Local business professionals can create websites with local content and gain enviable SERP (SearcLocal Search builds your rolodexh Engine Results Page) rank.  Do you have a website with content preferably fed from a blog built into your website? 

A good time to do that is now.

  • Local business professionals can build relationships offline with consumers and local businesses.  They can reach out and advertise to them locally in traditional offline venues like local newspapers and local radio spots.  They can extend to them an opportunity to guest blog or interview them.  They can work on a local link campaign to get their website links on local business websites.

A good time to do that is now.

  • Local business professionals can analyzeand track their referral sources from their website statistics, call ins, and walk-ins.  In person or on the phone front office staff should be asking name, number, and source of referral.  If online ask where and what keyword they searched to find you.  This keyword research, whether online or offline is critical to local search success.

A good time to do that is now.

  • Local business professionals can register all of their street addresses on Google, Yahoo, and Bing.  On their business profiles local business professionals should be as robust as possible by including coupons, pictures, hours of operation and video which Google ranks well on Google local.  It's important to offer as much content as possible on these business profiles because consumers may not want to go to the link out to the business professional's website.

A good time to do that is now.

  • Local business professionals can search their keywords on theirand to their mobile phones locally and see who is coming up, take notes, and then take measures to make sure their businesses show up for those keywords.

A good time to do that is now.

  • Local business professionals can seek reviews from customers who they believe would complete reviews.  Local businesses can also get Citations-a mention of their business name and address- on a website even if it isn't a link.  Citations help boost local rankings.

A good time to do that is now.

Local search is exciting.  It's a way for local businesses to win if they do the work.  I just listed 7 items as your checklist.  I must mention that two of the speakers on the local search panel were business professionals in service based industries- one was a chiropractor-  they are getting business locally and have local marketing plans in place.

As Google increasingly adopts to user behavior and SERP is based on user behavior AND location isn't it time to consider your local search strategy?

It's Time to Think About Local Search and How You Can Make An Impact Online.

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If you enjoyed this post here are some more ways to win the local search space,


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Week of 11/09/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

Week of 11/09/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

  • Fr.ee- A website where you can search for free things online

Key in your search query and this website will produce results for your free stuff.  You can also sign up for an account and this website will allow you to suggest websites that provide free stuffPretty simple, pretty cool, and a pretty good opportunity for savvy real estate professionals who provide free data to consumers to share this online on a website where consumers are searching for freebies.

  • Why Slideshare Is An Uber Cool Way To Reach Out To Your Customers 
A blog post from Neil Sequira of buzz factory that provides four easy to understand reasons why adding a slideshare presentation helps to increase the value of your online content . This method should be added to your real estate marketing mix. 
  • They are on-demand viewing
  • They are very sharable
  • They show up well in search results
  • They are engaging & educational
Important to note that slideshare also is a way to mix up your content and provide visual learners with the information they are seeking via the method they are seeking to learn it. 
 
  • Facebook Announces Roadmap for Developers
Read Write Web's Jolie O'Dell' blog post on Facebook's  publication of a developer roadmap takes the guesswork out of seeing what direction Facebook is moving in and how to use Facebook for your business in the future.
 
 Facebook is an extremely important part of an effective social media marketing strategy.  The developer's roadmap should leave you with a good sense of what your next marketing move on Facebook should be.
 
  • Trulia's E-Newsletter from November 5, 2009
A good template you can use as a guide on how to create better timely content.  There are two things that I want to bring your attention to on this newsletter that you can make over for your own newsletters and/or website content:
  1. Question of the week section should be easy to pull from any phone calls or emails you have received.
  2. The section about interest rates makes good space for you to insert a local advertiser. Make sure to add the proper disclaimers.  Remember to respect privacy rights.
 
Make sure to keep an eye on national players in the real estate vertical who are seeking to blow out the local vertical.  They are already working hyperlocal avenues and will provide you with fodder for your hyperlocal online marketing plan.  Add them to Google Alerts and study and track their latest moves.  Then pull out your local expert trump card and go to work. 
 
Your local strategy is increasingly important in your SEO(Search Engine Optimization) and SEM(Search Engine Marketing) maneuvers.  Studying national companies who are alredy doing this and realizing you can do it too is crucial. 
 
You can read more about the importance of creating a hyperlocal marketing strategy here and here.
 
 
Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies is a weekly online newsletter provided by Rebecca D. Levinson, Real Estate Marketing Consultant. If you like what your reading come join my Business Page on Facebook.
 

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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.

 

 

True or False? The Breakdown of Three Online Real Estate Marketing E-Myths

True or False?  The Breakdown of Three Online Real Estate Marketing E-Myths

I decided to pull a Snopes and bust out on the three E-Myths of Online Marketing.  These are common concerns I have heard in seminars, one on one consultations, or through the readership of my blog.  I hope this will allay some concerns real estate professionals have about online marketing.
 

1. " If I don't know all the web 2.0 tools I will be left behind and my real estate business will suffer."

 
False.  A tool should be used to help you implement your A True Craftsman only chooses the tools that help to create the desired resultsmarketing strategy.  A tool should not be used for the sole purpose of "keeping up with the newest gadget".  Here are three factors to consider before you use a new tool:
 
  1. Does the tool save you time?
  2. Can the tool make you money?
  3. Will the tool provide you with insight/information that would have been difficult to obtain without using it?
  4. Does the tool provide you with a way to achieve your goal that you couldn't have reached without using it?
If you answered no to all of these questions, step away before you let the aura of web 2.0 talk make you the tool unwittingly. It is a trap that traverses all industries.
 

2. "I need to be on all the social networks that are available to me."

True.  You should be on all social networks that allow you to Get your for sale sign up in yards across the worldwide webcreate a profile and that have either a heavy consumer concentration or b2b networking opportunities. 
 
Why? Because you should take advantage of the best real estate available right now to marketers and that real estate is online.  Would you prefer to have your real estate sign in one cyber yard, or would you prefer to have your real estate sign in the yards of all available real estate across the worldwide web?
 
If you choose the later option then follow these steps,
  • Build a stock online business profile. 
  • Copy and paste that profile in Google Docs.  
  • Alter your profile as needed to fit the needs of your online social networks.
  • Use a tool to check if your handle(user name) is available across social networks.  I am an affiliate of Know 'Em because I think it does the job well.  You can click on the banner to the right.  To check on your user name availability on this website is a free service.
  • Secure your brand name in the online social networks where it is available.
  • Remain active in your networks by choosing three to update and have conversations on regularly.  Choose to remain active on other networks by syndicating your updates using ping.fm and by feeding your blog posts to your social networks.
  • Be responsive to conversations by receiving notification of comments and emails within these networks via email and then answering these folks in a timely manner.
  • Measure which networks your traffic comes from and how your presence on these sites rank on the search engines.  I have joined some niche social networks that within 24 hours have brought me page 1 or 2 Google results.
  • See what social networks are coming up for your keywords and join and become actively involved in them.
There is prime property in cyberspace right now with a pricetag of Free.  If this same property existed offline what would you do?  Take that same action oriented answer and move it online.
 

3.  "I don't have time to market my services effectively online."

 
Manage your time onlineFalse.You do not have time to get engaged in all of the distractions of the internet.  You must make time to get involved in all of the lead generating, branding, and prospecting opportunities that exist online.  The best way to do this is to make a plan and then create a time frame for your activities that you can monitor and track.
 
Don't expect to get results without creating a marketing plan.  Measure your marketing plan's effectiveness by analyzing important data which includes time on site, bounce rates, top referrers, and keyword searches. 
Measure the conversion of your clicks, call in's, emails and walk-in's that are sourced from your social media marketing efforts.
Be consistent and achieve your marketing goals by,
  • Testing your marketing actions.
  • Keeping track of marketing trends. 
  • Delivering on your strategy consistently.
  • Striving to reach your goals.
  • Creating new goals that will help you achieve a new level of successful marketing.
Your success in your online marketing will be a result of how you allot and manage your time to perform these marketing goals.
 
True or False? The breakdown of Three Online Real Estate Marketing E-Myths.
 

If you enjoyed this post about social networking and social media marketing than you'll want to read,


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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals. 
 

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.

 

 

I Am Going to PubCon and Want to Bring Your SEO Questions with Me and Get Answers for You

I Am Going to PubCon and Want to Bring Your SEO Questions with Me and Get Answers for You

 

Today it the last day I will be working from my home office for a week.   On Monday I depart on a jet plane toGoingt o Pubcon. Send me your SEO Questions. Las Vegas where I will be attending PubCon, a conference whose focus is educating participants on Social Media, Affiliate Programs, Search, and SEO/SEM.

Along my journey I will be meeting up with the lovely ladies of Classified Flyer Ads, Misty Lackie and Candice Hidalgo. Classified Flyer Ads is a company I have worked with in the past and a company that I would personally recommend to any real estate professional. My list of recommended real estate vendors is not easy to make and I am happy to include Classified Flyer Ads.

If any of my readers or associates will be attending PubCon I would love to have the opportunity to have some meet and greet time.  Just email me and let me know.

If you aren't going to Vegas I would like to present an offer to you.  Send me your questions by commenting on this blog post and I will pack them up and take them with me to PubCon and find the answers for you.  I will try to get as many answers as possible.  All I need are your questions in the comments below.

If you want to spread the word about this open invitation to hunt down and retrieve SEO information, just reblog my post and let your readers know.

 

 

What kind of SEO/SEM Topics You Might Have Burning Questions About

To give you an idea of some topics, here are just a few of the sessions I will be taking,

  • Top-Shelf SEO: Hot Topics and Trends
  • Local Search and Mobile Optimization
  • Competitive Intelligence: Know Thy Competitor Well

I would actually like to share my tentative almost 99.9% for sure PubCon Itinerary with you,


Your PubCon Conference Itinerary(2)

 

 

 

Other topics include PPC advertising, affiliate marketing, twitter, landing page optimization, viral marketing and of course SEO/SEM tactics and strategies

I always have a thirst for knowledge and a willingness to share. 

I am going to Pubcon and Want to Bring Your SEO Questions with Me and Get Answers for You.  It's a daunting task but I am up to the challenge.  Spread the word via reblog and send me your questions in the comments below.

 

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If you enjoyed this post then check out these blog posts written after the BlogWorld Convention 2008,

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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate professionals.  Real estate marketing services include

  • Blogging- See my Blogging Tune-Up Website for Details
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-203-5231 or email rebecca@realestateskillz.com.