Real Estate Marketing Drips

Businesses Who Outsource Work Overseas Will Get Less In Return Than You Think

Businesses Who Outsource Work Overseas Will Get Less In Return Thank You Think


This past weekend I was searching for a coder for a website project I have.  Before going to the job boards and looking at Linked In, I did a Google Search online.  One of the first organic search results was for a company called O'Desk

Oh my O'Desk is an interesting freelancer website.

If you log onto O'Desk you can find SEO Specialists, Link Builders, Copywriters,Virtual Assistants, Marketing Assistants, Senior PHP/Sequel Developers, Graphic Artists and more.  So far so good right? Then comes the crazy part.  You can hire a worker overseas, the Phillipines seems popular, for $3/hour to build your linking strategy.  Overseas coders quote 50-75% less than coders for the United States.

ODesk

And right here is where you say, "Oh Rebecca, Thanks for letting me know about this site...I can afford those prices.  I'll have to check it out". 

Right?

Wrong.  I say wrong and this is why.  For every job that you give to an overseas worker, you take the business opportunity away from an able bodied and willing to work American.  Does this mean I am prejudice? Do I have something against foreign workers?

I am not prejudiced.  I am aggravated.  I am sad. 

  • I am sorry to see so many people willing to work who are obviously well qualified and look at the O'Desk board to see that these U.S. workers have 50% less hours than their foreign counterparts. 
  • I am sorry to see the unemployment numbers rise and small and large businesses alike continue to outsource labor overseas.
  • I am sorry to see solopreuners and entrepreneurs struggle to employ workers to help them with their non-revenue producing tasks and turn toward these board to have their website, blogging and social networking done for them at $3-7/hour.

I am sorry because I know that behind every displaced worker and underbid contractor there is an American who is getting the short end of the stick by their own fellow Americans.  I am sorry because the Recession may be officially "over" but if unemployment rises we are headed to something much worse.  I can't help but think that these moves relocate more Americans from Middle Class to Poor. 

I can't help but think that these moves threaten to move America to a two class society-Have and Have Nots and no in betweens.

America We Can Do BetterYou may not know someone who is effected by unemployment but really you do.  In six degrees of separation we are all linked to someone who is not doing well and should be given an opportunity if able, willing and ready 

Instead by outsourcing work we disable the able bodied American worker.

I am not anyone's moral compass but businesses who outsource work overseas hurt your business more than you think.  If we burden the very backs of those who consume and purchase products and services sold in AAmerica who will be left to purchase and who will be left to sell?  The decisions we make to outsource work to foreign workers will hurt someone tomorrow.

What businesses may THINK they are saving today will be recycled to hurt them tomorrow.

It may seem painful to pay more when we could pay less.  But not all moral decisions are easy decisions.  Not all right steps are easy steps.  I concur that sometimes the best steps can seem painful, as an entrepreneur I've had to make some of those this year.

No one said running a business was easy.  No one said doing the right thing is always easy either.  Does each of businesse's survival come at the expense of our American Workers.  Though they are not the cheapest they are most likely the fittest.

Come on America, we are better than this and we each individually CAN do better.

Businesses Who Outsource Work Overseas Will Get Less In Return Thank You Think.

Inspirational Stories~In Hiding from Blogging? No Just Gone Fishing

Inspirational Stories~In Hiding from Blogging? No Just Gone Fishing

When I began to blog I was very consistent in my pace and messaging and while I insist that a schedule of blogging 3-5 times per week is best for business and readership I have found my blog dragging.....

Aimlessly.....posting meaningful yet sporadic content.

Today when I look at my blog I am grateful for each and every post that I create.  I have been able to find the words to steady my craft and  develop my skills by reading, practicing, and delivering...yet I was starting to feel more like Mr. McFeely.  A speedy delivery, posting for the sake of posting, just isn't my style.


I want to stretch, lean, connect, redirect.  I always want readers to come to my blog and walk away with a thought they can chew on, mull over, or put into immediate action.  When I write I feel like I am talking.  When I read I feel like I am being spoken to and I am intent on responding in kind.  I enjoy the many conversations on my blog and am grateful for them.

Lately I have jumped off my blog to create and maintain some offline connections.  Real belly to belly conversations with people from all different generations and professions.  Depending on the relationship that is cultivated I might point them to my blog, or my Facebook page, or my LinkedIn or Twitter account.

I may, or they may- regardless of their age, may just feel more comfortable talking with me on the phone, meeting in person, or texting with me.

I preach about listening and now I am in full swing on the second cycle of my marketing strategy which is to listen to consumers.  I am not a valid real estate marketing consultant unless I know what my clientele's target audience is talking about and what they are doing. 

I can posture and post but that will put me out of touch.

In hiding from blogging? No, Just Gone FishingWhere do consumers hang?  I have said this before and I will say it again..the internet is a tool.  There are many conversations taking place offline in local communities, there are many questions about lifestyle and real estate happening daily, some of these exist online, but many exist offline.  As marketers we live on the internet and tunnel vision is our worst enemy.  Most consumers-20-30-40-50-60- do NOT live online.

As my youngest 22 year old brother said to me the other day about a family event he first heard about on Facebook and missed,

"Sorry, I didn't see it there first and am hearing about it now.  Sorry I have a life"

The perfect plan exists in a melting pot where online and offline is blended in harmony.  I am not hiding from blogging, I am cultivating my skills and I am mixing it up with real people.  Sometimes it's over coffee or tea, a few beers, or some wine.  Always in my back pocket I've got some business cards, 'cause you really never know-Carpe Diem.

You might just say I've gone fishing. 

Have you been lately?

 

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