Real Estate Marketing Drips

Inspirational Stories~Is Your Independence Coming Before Your Business Fall?

Do you pride yourself on accomplishing everything on your own?  Do you take pride in your independence and your ability to grow your business and "manage" on your own?

It's a funny thing.  This independence creeps into the spirit of an entrepreneur like the ivy of a poison plant.  Its vines weave themselves through the mind and body and once the onset of itchy bumps start to manifest the entrepreneur is itching and scratching and longing for the calamine.....

Why wait?

Why wait for relief when you can open your eyes, look around, and engage in a partnership, affiliation, a coach or consultant who can prevent this occurrence... this uncomfortable unease from happening?  Do you know you are truly one person, running one business, trying to manage many things at the same time. 

Multi-tasking can diffuse the effort of being effective.  No one has the ability to step back from their business and look at it through a different view.  No matter your age- 20's, 30's, 40's, 50's, 60's, or 70's you have the same eyes.  Your view will always be obscured ever so slightly by what is has been trained to see and by what you yourself cannot see.

Entrepreneurs do not have completely objectivity in their business.  Nor do they have a road map they must adhere to- there is no boss telling them what they must do.  Entrepreneurs take the wheel and steer through the course of marketing and selling among many conditions.  Sometimes the course is rough and the road is unpaved.  Sometimes the road is smooth and the tires glide upon the asphalt. 

Sometimes the directions seem clear and then they are redirected by a neon sign that they must detour.....

And for many entrepreneurs this is the where the fall occurs.  They do not call to ask directions from a trusted voice.  They head toward the most convenient shop on the side of the road, they head toward the shop with the biggest sign, or they do not ask for help at all.  They turn their vehicle around and meander this way and that, they may get lucky, they may find their way eventually....

Eventually costs time and money.  Eventually loses opportunities.  Eventually is not a solid plan for the future.  Eventually is just now.

Is your independence coming before your business fall?

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Rebecca Levinson is an independent real estate marketing consultant who helps real estate professionals see through the blind spots in their real estate marketing.  Call today #262-203-5231 or email rebecca@realestateskillz.com

Ten Ways to Analyze and Measure Your Online Marketing To Ensure Your Efforts Aren't Half-Baked

Today I was putting together a new email marketing campaign and I realized that as I was putting together some very routine components that they might not be routine to others. 

Reading coupon magazines,newspaper advertisements, and online marketing it drives me a bit bonkers how much work goes into an actual marketing push/pull campaign and how, because of the lack of a few important details, that work can just drizzle down the drain. 

Here are ten ways to analyze and measure your online marketing to ensure your efforts aren't half baked:

1. Advertise a simple URL that is spelled correctly and works in your offline advertising venues (newspapers, magazines, real estate books, etc.).  You may want to advertise separate landing pages for special ads.
2. Try a single property website.  High End property deserves its own URL. 
3. Keep flyer boxes filled at properties or don't use them.  Advertising a catchy, memorable web address on a sign rider is MUCH more effective.
4. Use a service like Bud URL to track links in your blog posts, links to your blog and website in your email signature, your newsletter copy, and all email marketing that contains inbound/outbound hyperlinks.  Each unique link you create using this service allows you the ability to track specific campaigns. 
5. Change your customized links in each marketing campaign you run so you know which campaigns have been the most effective for your business.
6. Employ a simple service look Google Analytics or MyBlogLog to monitor activity on your blog or website.
7. Create a handy document library for real estate checklists, archived newsletters, etc. that you can insert into the footers of your blog, your newsletters and email campaigns.  Consumers can go to your website and after a simple registration download and track the activity. 
8. Create microsites using a service like Blinkweb, Hubpages, or Weebly to market any specific programs or services you have for your real estate niches.  Market those microsites in your blog posts and in your other market specific campaigns so you can track your results closely.
9. Start each marketing campaign with a cohesive strategy.  If you are going to advertise in the paper, will there be a specific landing page on your website?  Will there be a reason for consumers to register and give their contact information on that landing page? Can you provide a valuable offer to consumers as a way to keep in touch with them regularly by customized drip email? Will there be an opportunity in your marketing strategy for consumers to refer friends, family, associates to your information?
10. Think about what contact information you want to leave the audience you are facing.  Do you want people from Twitter to visit your blog or your website?  You may provide different contact information on different contact points (i.e. your blog, your website, your email campaigns, your newsletters, etc.) but rest assured they won't need 25 contact points/networks.

Before you begin a marketing campaign think about your target audience, where the campaign will appear, what hub the campaign will send prospects to, and what the potential is for follow-up.  Then

Adding the right tracking techniques will then become second nature because your marketing campaign will have a purpose, an outline, a goal, and a follow-up plan of action. 

It's like a great tasting confection.  You will look forward to tasting the results because the baker followed a well crafted recipe.

Make sure to use the ten ways to analyze and measure your online marketing to ensure your efforts aren't half baked.

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