Real Estate Marketing Drips: Week of 01/18/10- 01/23/10 Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

Week of 01/18/10- 01/23/10 Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

Week of 01/18/10- 01/23/10 Real Skillz Freebie Picks- Free Online Reads and Real
Estate Marketing Resources for Real Estate Agents and Real Estate Companies
 
 Developing Perusasive Content for List Building
order to build your contact database.  The article breaks down persuasive content into
three categories:  logical content, credible content, and emotional content and cites general
examples of what type of content satisfies these categories.  After reading the article I would
keep a cheat sheet handy that outlines each category and a brief summary of what it means. 
When you write your blog posts start marking them Logical, Credible, and Emotional.  Keep a
notice of which type of posts you lean more heavily toward.

If most of your posts, for example, lean toward the emotional category and you are blogging
for business, you need to revisit your blogging strategy and mix in more posts under the
categories of logical and credible to draw business.  If none of your blog posts have an
emotional bent, you need to create a strategy to create blog content that has an emotional value
so new readers and subscribers can connect with you.

Balancing your content is a winning real estate marketing strategy.

  • Use Chrome, Stay Focused:  New Plug-In Limits Frivolous Browsing
 
An article from Jodie O'Dell of ReadWriteWeb that discusses two plug-ins to help keep
you focused and manage how you spend your time online.  One plug-In noted is
LeechBlock for Firefox and the other is StayFocsd for Google Chrome.  Time
management is a fundamental business necessity and online time can seemingly evaporate
if you don't track, monitor and stay disciplined with your activities.

These two plug-ins help you get the job done online by cutting out any wandering you may have
along the way.
 
 

  •   The Eight Elements of Contagious Ideas
           
            A blog post from Dan Zarella that breaks down eight tactics you can use to help make your
            online marketing campaigns spread virally.  Zarella is known as a viral marketing scientist and
            the tactics explained are done so in an analytical fashion.  The post is worth your time and if you
            like crunching historical marketing with a new media twist it will be worth your read.  Some take
            aways include:


            Influential users share content more frequently than average social media users
            Twitter proves this to be true.

            Unique Ads get the most attention. The Geiko commercials illustrate this point.

            Present old information/messaging in a new package for a powerful message resonates                      with readers.-Stir up your blog and create remixes of your posts that are classics.

 

            Read the whole post for all eight elements of contagious ideas.

         

 

  • Ten Ways to Make Wordpress More Useful

 

          AN article from Jon Jantsch of Duct Tape Marketing on Wordpress Plug-Ins.  While I found 

          that most of these plug-ins made sense, here are four that I think are especially worth a look

          from real estate professionals:

 


          Wishlist Member- A paid membership site or course site.  Think about training for real estate                       professionals or even course training
        on real estate topics for real estate consumers.
         Sociable- Adds links to social networking sites to consumers can share your content online.
         Related Content- Displays posts that are contextually related to your blog post.
          MoFuse- Creates a mobile friendly version of your blog.

      
       There are many plug-ins for Wordpress so it's nice when a simple blog post can make the cream

       rise to the top.

  • YouTube Basics for SEO
 
 
         A blog post from Wil Reynolds of SEER Interactive with excellent video marketing tips. 
         The full post is power packed with some easy how to's and ah ha moments.  Some great
         take aways include:

1. Put your URL as the first part of the description for every video you post.
2. Thank webmasters/bloggers who embed your video and ask for feedback and a link to your website.
3. Post your videos and a text description on your website not just YouTube.

This is a really easy to follow SEO post and well worth the entire read.  Reynolds not only explains
the how but the why in practical terms that are more real people speak then tech speak. 


Get to know me on Facebook as a friend and if you like what I'm doing I'd be honored for
you to become a RealSkillz Real Estate Marketing Fan.

 

*******************************************************************************
Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate professionals.  Real estate marketing services include
 
  • Blogging- See my Blogging Tune-Up Website for Details
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management
 

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-203-5231 or email rebecca@realestateskillz.com.

6 comments • Rebecca Levinson, Real Estate Marketing Consultant • January 31 2010 08:26PM

Comments

Rebecca - I like the idea of remixing old blog posts that are classics, especially the ones that you just KNOW should have been featured.  I'm going to take a look back and see if I can take a couple of old posts, especially my tutorials, and combine them.  Good stuff in the archives that we can bring out for new AR members who are just not going to dig back through years of our stuff.  Thank you.

Posted by Gail Robinson, GRI, e-PRO - Black Rock Connecticut Real Estate (William Raveis Real Estate) about 1 month ago

Wow!  These are some great suggestions and useful resources.

Posted by Joel Prince, Hixson/Soddy Real Estate Broker (The Principle Group, Inc) about 1 month ago

Rebecca!  Such good tips for all of us!  THANKS!!

Posted by Chris Hooks, Salem County, NJ Realtor, Broker Associate (Coldwell Banker Pino Agency) about 1 month ago

Gail- I try to make a habit of digging through my archives regularly.  It's important to add new content, but new content can be remixed and hold great value to your readers.

Joel- Glad you enjoyed them.

 

Chris- YOu are so welcome.  There are so many great resources to draw from.

Posted by Rebecca Levinson, Real Estate Marketing Consultant (Real Skillz-Clear Marketing for Your Real Estate Vision) about 1 month ago

Thank you for the YouTube tips. I'm just getting into video so this will be very useful to me. Its always nice to know how to do things the right way beforehand so you don't waste energy and effort creating something that work the way you want it to.

Posted by Michelle Minch Home Staging Los Angeles & Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) 24 days ago

Michelle- I thought this was a really well done tip post.  Happy to share.

Posted by Rebecca Levinson, Real Estate Marketing Consultant (Real Skillz-Clear Marketing for Your Real Estate Vision) 17 days ago

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